Have you heard? Eighty percent of customers say their experience with a company is just as important as its product quality. Investing in the customer experience (CX) can be a powerful marketing tool — one that could pay off significantly. Over 84% of companies that improved CX have seen increased revenue, with some consumers willing to pay 18% or more for a product or service as a result.
Creating a positive and memorable unboxing experience is one way you can enhance your customers’ experiences with your brand. You can leave a lasting impression that turns into brand loyalty, social media publicity and rave reviews.
Unboxing refers to the process of opening and unpackaging a product. It incorporates everything from how the box and filler material look to the experience the consumer has while engaging with its contents.
The unboxing experience can make or break a brand’s image. Here’s why:
Ready to leave your customers with a fun, engaging perception of your brand? Here’s how to craft an unboxing experience that will leave them wanting more.
Every part of your e-commerce packaging matters, from the shipping box to the secondary packaging and filler material. Each component tells a story and works together to create a cohesive visual presentation. An elevated experience lets the customer know they’ve invested their money wisely and they’re getting the value of what they paid from the start.
High-quality materials can protect your product during transit, minimizing the chances of costly product damage and returns. Assess the item’s journey as you choose packaging and shipping materials — will it travel by land, sea, air or a combination of these routes? Consider implementing packaging upgrades, such as double-walled boxes, for items that will touch several hands before reaching the consumer.
Product packaging is your chance to paint a creative picture of your brand. Avoid boxes and materials printed with stock images or forgettable filler like plain packing peanuts or insulated wrap.
Make design choices that engage as many senses as possible, and choose colors that influence the customer’s emotions and perceptions. Implement storytelling by choosing boxes with printing on the inside and out and opting for branded tapes, tissue papers and product inserts.
Over 70% of customers expect personalized interactions from companies, with 78% of people more likely to shop with a brand again after a personalized experience. Seventy-six percent of shoppers can even feel frustrated at a lack of personalization.
Incorporate things like handwritten cards thanking them for their purchase. You could even include free samples customized to their shopper profile or purchase with an added note explaining why you picked a particular product.
Sustainable packaging matters more than ever, with at least one in four shoppers saying sustainable options drive them to want to shop with a brand. Nearly half of consumers are even willing to pay more for things like recyclable boxes and inserts. Going sustainable can also benefit your company in other ways by optimizing existing resources and minimizing wasted packaging materials.
Nobody enjoys wrestling with a difficult-to-open package — 19% of customers say frustrating packaging turns them off from shopping with a company again. Many have even hurt themselves or damaged the product while attempting to unbox an item. Packages that take too long to open can also stop reviewers from posting an unboxing video online.
Perform unboxing trial runs and note how long each stage of the opening process takes you. Try to reduce the need for extra tools like scissors or wire cutters. Pay attention to how the product looks during each step — does it remain front and center and easy to access, or is it hidden beneath layers of filler material? Consider how you can improve each part of the experience, like implementing easy-pull tabs along sealed edges.
Take your customer’s unboxing experience to the next level with these tips:
With Bolt Boxes, you can choose the best custom box or mailer style for your product, complete with eye-catching color, layout and printing — all designed and manufactured under one roof for fast turnaround times. Reach out to a member of our team today and see how we can help bring your unboxing vision to life!