Packaging inserts are free items included in customers’ e-commerce packages. They enhance the shopping experience and build a stronger connection with your brand. These inserts are a super simple way to stand out and can come in various forms.
Using package insert advertising to your advantage can create a positive experience. This could foster brand loyalty and encourage repeat purchases. Among our eight e-commerce packaging insert ideas to build brand loyalty, we’re sure you’ll find one that will work for your business.
E-commerce businesses create cool product packaging as opportunities to showcase their brand. Packaging inserts can give you that extra marketing advantage with extraordinary benefits.
Simple things are often the most extraordinary, especially in the e-commerce world. Packing inserts add to the unboxing experience when customers find something extra they didn’t expect. In turn, a pleasant unboxing experience can elevate customers’ perception of your business and build brand loyalty.
Packaging inserts are a simple solution to build brand loyalty, but there’s more to it than leaving a flyer in the box. Many packaging insert options will deliver different kinds of value for your customers. Here is a list of eight ideas to get you started.
Some of the most popular packaging inserts offer a special discount code to incentivize customers to shop with a brand again. Some examples include:
Many customers like discovering a sample of a related product they bought to try something new. Depending on the products you sell, a sample package insert can be a smart way to cross-sell and introduce customers to new items, especially when you have a wide range of products.
A small gift is another great way to thank customers for buying and introducing them to other products you sell. Small, inexpensive or branded items work well for building brand loyalty. Examples include:
Customers may find personal notes and thank you card inserts in their packages. To make it a fun experience for customers:
QR codes are great ways for customers to use their smartphones to get more info from a brand instantly. You can use this method to direct customers to your:
Provide extra value after a customer buys from you by helping them get the most out of their products. This can look like:
You can spread the word through word-of-mouth marketing by leaving a referral card in every package. Nearly 90% of consumers trust referrals from family and friends over other forms of advertising. Although referral cards typically offer a discount, there’s the added benefit of building a customer base, especially when you’re a new small e-commerce business.
Another packaging insert idea is to include some details about your business. Sharing brand information creates a connection between your customers and the value your business and products bring. You can include:
Companies across various industries can benefit from packaging inserts:
Packaging inserts are about providing more value and exceeding customers’ expectations. As with all marketing efforts, try different package inserts until you find one your customers appreciate. Bolt Boxes can print thank you notes, QR codes or other info on the interior or exterior of custom boxes to help build brand loyalty for your products.
Get started with your custom box design so you can have fun deciding on the best packaging insert to complement the whole package!
