Most people think of a box as an ordinary item that you need to protect your products during the delivery process. Wise business owners view boxes as a blank canvas to improve the customer experience even more. Custom printed boxes ensure that your items arrive safely, and their unique design helps build excitement for the customer and leaves a lasting impression of your brand.
This guide will highlight the benefits of custom printed boxes and explain how you can use them to boost your sales.
Custom printed boxes combine functionality and style to ensure customers have a positive experience with your business. The structure of the box is designed to keep your products secure, while the graphics reflect the personality of your brand. Consider the benefits of custom packaging and how it could add value to your product line:
Packaging plays a crucial role in how customers perceive your products. A dull, brown box reflects nothing about your brand and makes your merchandise seem average. Personalized packaging communicates your mission and makes the experience feel exciting and luxurious. The time and effort you spend on designing your packaging reflect positively on the quality and value of your products.
Custom boxes are tailored to the size and shape of your products, which has many advantages. The packaging is fitted to your merchandise, so you can avoid wasting materials with oversized boxes. There’s no need for bubble wrap or padding, which can help cut costs and reduce the amount of waste entering the landfill.
Damaged or broken merchandise is costly to replace and disappointing to the customer. Custom-fit packaging protects your products during shipping so they arrive in perfect condition.
The thrill of opening a package starts building from the moment your customers spot the box on their doorstep. Do you want their first impression of your brand to start with a plain brown box? A beautifully designed package makes the experience feel special and builds anticipation for what they will find inside.
Seemingly minor details make a big impact on your customers’ perceptions of your brand. Custom packaging with vivid designs helps create a memorable experience so buyers are more likely to recommend your products to other people. The excitement of opening a package from your business may also encourage repeat purchases.
While everyone else is using standard brown boxes, you can stand out from the crowd with beautifully designed packages. Use custom packaging to highlight the unique benefits of your products and why they are better than the competition.
Customers see golden arches or an apple symbol and immediately recognize the brands they represent. You’ve reached the height of brand awareness when consumers recognize your brand without even reading your name.
Custom packaging lets you establish consistent branding that’s memorable and sets you apart from your competitors. The colors, logos and designs on your boxes help build brand awareness. Eventually, consumers will recognize your company based on your custom packaging.
Sustainability is a priority for environmentally conscious businesses and consumers. When you create custom packaging, you can select eco-friendly materials that are safe for the earth. Bolt Boxes offers kraft material made from 60% to 95% post-consumer waste. Using recyclable, reusable or biodegradable packaging minimizes land waste and appeals to customers who value sustainability.
Your products’ packaging is equally as important as the products themselves. It communicates the value and personality of your brand before consumers even open the box. Consider these tips to create an effective custom packaging solution for your business:
Bolt Boxes provides industry-leading speed and customer service to turn your custom packaging ideas into sales-boosting solutions. We combine the expertise of our structural designers with advanced printing capabilities to produce the highest quality boxes possible. We complete the entire manufacturing process in-house so we can deliver your boxes in a fraction of the time as our competitors.
We strive to exceed your expectations with our seamless ordering process and superior designs. You can bring your vision to life in just five easy steps. We’re available to answer your questions and help you create the perfect design for your products. We’ll even send a free structural sample so you feel confident in your decision.