How Can Custom Printed Packaging Boxes Upgrade Your Product Line?

Most people think of a box as an ordinary item that you need to protect your products during the delivery process. Wise business owners view boxes as a blank canvas to improve the customer experience even more. Custom printed boxes ensure that your items arrive safely, and their unique design helps build excitement for the customer and leaves a lasting impression of your brand.

This guide will highlight the benefits of custom printed boxes and explain how you can use them to boost your sales.

Benefits of Custom Printed Boxes

Custom printed boxes combine functionality and style to ensure customers have a positive experience with your business. The structure of the box is designed to keep your products secure, while the graphics reflect the personality of your brand. Consider the benefits of custom packaging and how it could add value to your product line:

1. Reflects Quality and Value

Packaging plays a crucial role in how customers perceive your products. A dull, brown box reflects nothing about your brand and makes your merchandise seem average. Personalized packaging communicates your mission and makes the experience feel exciting and luxurious. The time and effort you spend on designing your packaging reflect positively on the quality and value of your products.

2. Fits Your Products Perfectly

Custom boxes are tailored to the size and shape of your products, which has many advantages. The packaging is fitted to your merchandise, so you can avoid wasting materials with oversized boxes. There’s no need for bubble wrap or padding, which can help cut costs and reduce the amount of waste entering the landfill.

Damaged or broken merchandise is costly to replace and disappointing to the customer. Custom-fit packaging protects your products during shipping so they arrive in perfect condition.

3. Enhances the Experience

The thrill of opening a package starts building from the moment your customers spot the box on their doorstep. Do you want their first impression of your brand to start with a plain brown box? A beautifully designed package makes the experience feel special and builds anticipation for what they will find inside.

4. Attract New Customers

Seemingly minor details make a big impact on your customers’ perceptions of your brand. Custom packaging with vivid designs helps create a memorable experience so buyers are more likely to recommend your products to other people. The excitement of opening a package from your business may also encourage repeat purchases.

5. Helps You Stand out From Competitors

While everyone else is using standard brown boxes, you can stand out from the crowd with beautifully designed packages. Use custom packaging to highlight the unique benefits of your products and why they are better than the competition.

6. Increases Brand Awareness

Customers see golden arches or an apple symbol and immediately recognize the brands they represent. You’ve reached the height of brand awareness when consumers recognize your brand without even reading your name.

Custom packaging lets you establish consistent branding that’s memorable and sets you apart from your competitors. The colors, logos and designs on your boxes help build brand awareness. Eventually, consumers will recognize your company based on your custom packaging.

7. Reduces Your Environmental Impact

Sustainability is a priority for environmentally conscious businesses and consumers. When you create custom packaging, you can select eco-friendly materials that are safe for the earth. Bolt Boxes offers kraft material made from 60% to 95% post-consumer waste. Using recyclable, reusable or biodegradable packaging minimizes land waste and appeals to customers who value sustainability.

How to Boost Sales With Custom Product Line Packaging

Your products’ packaging is equally as important as the products themselves. It communicates the value and personality of your brand before consumers even open the box. Consider these tips to create an effective custom packaging solution for your business:

Choose colors carefully: The color of your packaging has a significant impact on how consumers feel about your brand. Certain colors can influence the feelings and ideas people associate with your products. For instance, brands that sell food often choose warm colors like red, orange and yellow that evoke hunger. Alternatively, a vitamin company might choose green packaging to represent nature and health. Choose a color that evokes the emotions you want people to associate with your products.
Figure out the font: Every detail of your packaging impacts the way people perceive your brand. The font you choose helps communicate your brand’s personality and the type of customers you serve. A handwritten font comes off as casual and friendly compared to a cursive font that seems fancy and sophisticated. No matter which style you choose, ensure the font is clear and large enough to read.
Connect with your customers: Think about your target market and how they can benefit from your product. Use text that will connect with them on an emotional level. For instance, if you’re trying to sell bath bombs to young mothers, you could highlight the importance of self-care and how it can help them be better parents. It shows that you understand their struggles and emphasizes how your product can help.
Showcase your product: The surface of your packaging is a blank canvas that you can use to highlight the unique benefits of your merchandise. You can list product features, core values of your brand and any commitments you’ve made to give back. Add anything that will get consumers excited about using your products and inspire them to order again in the future.
Switch things up seasonally: Creating seasonal or themed packaging makes your products even more exciting and memorable. It shows that your business is innovative and keeps up with the latest trends. Consumers will look forward to seeing what you come out with next.
Collaborate with industry experts: Designing custom packaging can seem complicated and overwhelming. At Bolt Boxes, a team of experienced professionals will help bring your ideas to life with packaging solutions that are eye-catching and structurally sound.

Design Custom Packaging With Bolt Boxes

Bolt Boxes provides industry-leading speed and customer service to turn your custom packaging ideas into sales-boosting solutions. We combine the expertise of our structural designers with advanced printing capabilities to produce the highest quality boxes possible. We complete the entire manufacturing process in-house so we can deliver your boxes in a fraction of the time as our competitors.

We strive to exceed your expectations with our seamless ordering process and superior designs. You can bring your vision to life in just five easy steps. We’re available to answer your questions and help you create the perfect design for your products. We’ll even send a free structural sample so you feel confident in your decision.

Start building custom boxes for your business today!