Why Your Small Business Should Invest in Custom Packaging

Product packaging offers a unique opportunity for small businesses. If you need packaging to store and ship your products, consider the many advantages of custom solutions. 

Today’s consumers are looking for impactful and fun brand interactions. You can effectively connect with your target market by using interesting and functional packaging. 

Personalized boxes can elevate your business in many ways, making your brand stand out and inspiring customer loyalty. We are breaking down why it is highly beneficial to invest in custom packaging for your products. 

Reasons to invest in custom packaging

6 Reasons to Invest in Custom Packaging

The following are six ways personalized packaging solutions can boost your small business.

Create a Special Unboxing Experience

The unboxing experience is paramount to consumers. Often, it’s the first physical interaction a buyer has with your brand and products. People want to feel special as they open a box from your business. 

By designing custom packaging, you can create memorable and elevated unboxing experiences that influence shoppers to continue placing orders with your brand. 

Put yourself in your customers’ shoes. Consider the difference between receiving an order with mundane, stock packaging that doesn’t feature any special artwork or design versus opening a custom, branded box with playful colors, text and imagery. The latter will surely be more impactful and excite the consumer about the product inside. 

Protect Your Products

Another advantage of using custom packaging is protecting your products. You want your items to stay safe in storage and throughout the shipping and handling processes, especially if they are delicate. 

When you create your boxes to perfectly house your products, the items will be more secure and have a better chance of arriving at retail locations or your shoppers’ doorstep in optimal condition. 

Fragile packaging is a recipe for dissatisfied customers. Boxes with damaged or broken products inside could lead to negative reviews, which you’ll have to manage. 

Protect your items with stylish and secure custom packaging solutions. 

Advertise Your Brand

Branding is an extremely powerful tool for small businesses, and it can make or break your relationship with consumers. Unique packaging can help make your brand stand out and be more memorable.

Personalization allows you to advertise your brand and communicate its core values with your customers. It also exhibits your business’ keen attention to detail, which is valuable to consumers. 

Social media is also an incredible tool for gaining brand awareness, and buyers are more likely to share photos of your products if they are in beautiful, well-made packaging. 

Minimize Packaging Waste

Minimizing waste is another primary reason your business should invest in custom packaging solutions. Did you know two-thirds of consumers are willing to pay more for sustainable products? 

When you control the shapes, sizes and materials you use for your packaging, you can make more environmentally friendly decisions. 

By designing packages to perfectly suit your products, you can eliminate wasted space that may require extra materials such as packing peanuts or bubble wrap. You can opt for sustainable raw materials and minimalist designs that look distinctive and can be a powerful selling point for shoppers. 

Reduce Your Costs

Using custom packaging can reduce your overall costs in a few different ways. You can lower your price per unit by ordering your personalized packaging and boxes in bulk. The more boxes you buy at once, the more money you can save and ultimately lower expenses in the long run. 

You can also save on shipping expenses by creating packaging that minimizes wasted space and optimizes shipping capabilities. When you make your packaging easy to ship, you can reduce shipping costs for your business and customers. Plus, custom packaging can provide your brand with excellent returns. 

Boost Sales

When choosing packaging for small businesses, take every opportunity to enhance your brand and elevate your sales. 

The personalized packaging industry continues to grow and evolve as consumer preferences change. People want their products to arrive with beautiful, functional solutions that make them feel special. 

Custom boxes are an excellent way to inspire your customers to repeat their purchases and stay loyal to your brand. Delivering a positive packaging experience can boost your business’ credibility and consumers’ outlook on your products. 

Custom packaging can effectively enhance your sales, customer loyalty and satisfaction. 

How to Create Custom Packaging 

Bolt Boxes makes it easy to design custom product packaging with the following steps.

1. Measure Your Products

You can begin the process by measuring length, width and height to ensure you get protective and suitable solutions. Your product size will inform which box and packaging proportions are best. 

2. Pick Your Box Style

Decide on a box style to use. Different options available at Bolt Boxes include:

  • Shipping boxes
  • End-loading boxes
  • Mailer boxes

Consider your products’ weight and the strength required for safe shipping and storage. Choose from the following box strength options.

  • Standard: Single-wall corrugated boxes can support products that weigh up to 50 pounds. 
  • Strong: Single-wall corrugated boxes work with products weighing up to 75 pounds. 
  • Extra strong: Double-walled corrugated boxes can support products that weigh up to 100 pounds. 

3. Choose Your Artwork

Once you know what type of box you are using for your products, you can choose between the following types of printing for your visual art:

  • Digital 
  • Litho
  • Flexo

The designers at Bolt Boxes will help you create effective and stylish artwork for your packaging. 

4. Decide on Order Quantities 

After landing on the right boxes and artwork for your products, it is time to decide on your order quantities. Bulk orders are cost-effective and ensure you are ready for customer demand. 

Affordable custom packaging for small businesses

Discover Affordable Custom Packaging Options for Your Small Business From Bolt Boxes

When you work with Bolt Boxes, you can enjoy personalized packaging that impresses your customers and protects your products. 

We create all our custom boxes to be 100% recyclable. Our team of experts will help you discover the right box sizes and styles to suit your business’ unique needs. With over 60 years in the box-making business, we understand how to quickly deliver high-quality, custom solutions. 

Are you interested in learning more? Contact Bolt Boxes to get started today!